The Woman Behind the Business - AB FiftyOne

I've known Pamela online for a long time, and my Woman Behind the Business series was the perfect excuse to get her in front of my camera so we could have a chat in person!

As well as being a successful lifestyle blogger, and mum to 2 beautiful girls, Pamela is the director and owner of a fabulous local marketing company, AB FiftyOne. I asked her a few questions about how she keeps everything ticking over smoothly, both at work and at home! 


Pamela Life With Munchers

What inspired you to set up your own marketing company? 

Marketing is a business area I have always studied and worked in. I'm very passionate about current marketing trends and developing strategies that will achieve business goals and objectives and deliver. There's nothing better than seeing a plan come together. So it was a natural progression when the oil crisis hit that I should set up AB Fiftyone and continue to work with a number of clients to achieve their aims.

How do you find juggling motherhood with running your own business? 

It can be stressful at times, but it works very well. I can fit my work around family life and get the best of both worlds. 

What tips or tricks do you have to finding the perfect life/work balance? 

First tip would have to be 'go with it'. I try to do things as soon  as they hit my to do list. Nine times out of ten, they are quick tasks. I guess we are all constantly 'on the go' spinning numerous plates. But I tend to find if I stay in the zone during sociable work hours, then I can benefit from the evenings and weekends better.

It's a constant battle of tweaking and what works best for you and your family routine. So if you find your groove...stick with it!

Who has been your greatest source of support? 

Without a doubt... my husband. Some of the projects I've had require very publicly unusual photo taking. I've had to run out in between passing cars to get the right shot for a blog post and even stood on the verge of 60 mth to get the right footage for videos. He now thinks nothing is too strange.

When you're not working hard, how do you like to unwind? 

I like to just switch off entirely. Because a lot of my job means I consume a huge amount of online content and spend so much time 'in the zone' without even intending too, I just need to put on a film and zone out. Even better if it's a family film and we can all snuggle together.

Do you have any advice to other women who may be considering taking the plunge in to starting up their own businesses? 

Try it! You never know if you are going to like it until to try. It might be for you, it might not. Always remember to walk before you can run.

Where can we find out a little bit more about you?




I just wanted to add in this cheeky little robin who made themselves quite at home on Pamela's handbag!